"Top Stories with AMP" Added to Google Structured Data Site

by Aaron Bradley on February 24, 2016

in Search Engines

Top Stories with AMP Added to Google Structured Data Site

Concurrent with its announcement that Accelerated Mobile Pages (AMP) articles are now available in the search results, Google has added a new page to the Structured Data section of the Google Developers site: "Top Stories with AMP". This now joins "Live Blogs" in the section titled "Promote Content using Carousels".

This comes on the heels of AMP-facing changes to the Structured Data page for Article Rich Snippets made in December. While at time of writing the article rich snippets specifications remain unaltered, the new page unambiguously confirms that the structured data guidelines for article rich snippets were paving the way for AMP.

The new structured data guidelines for AMP-supported schema.org article types (Article, News Article, BlogPosting) are, in fact, nearly identical to those that appeared on the article rich snippets page in December.

Google structured data markup specifications for AMP articles compared to those for article rich snippets

Insofar as they're at all significant here are differences:

  • The logo specifications for AMP remain the same as those for article rich snippets, but the AMP page now has a section dedicated to logos, including visual examples.
  • The description property is recommended for AMP articles, but is not annotated with "required" or "recommended" for article rich snippets.
  • Examples in JSON-LD and microdata are provided for article rich snippets, but the sole AMP example is in JSON-LD.

The AMP page, however, additionally has a section providing specifications for marking up VideoObject, absent on the article rich snippets page.

Google specifications for marking up videos for Accelerated Mobile Pages (AMP)

Required VideoObject properties:

  • name
  • description
  • thumbnailUrl
  • publisher (with nested properties name and logo)

Recommended VideoObject properties:

  • duration
  • contentUrl
  • embedUrl
  • inerationCount
  • expires

Finally, the AMP page provides information both on how to use <rel="canonical"> for AMP pages, and how to test pages to ensure they're AMP-compliant. For structured data markup specifically the guidelines unsurprisingly point users to Google's Structured Data Testing Tool. Additionally, there is now an AMP validation page on the main AMP site where users can validate whether their technical implementation of an AMP is valid.

It will be interesting to see whether the articles rich snippets page is altered – or even removed – in light of the new AMP additions.


{ 2 comments… read them below or add one }

1 Jesse Wojdylo March 21, 2016 at 10:25 am

Aaron,

Do you think this is going to increase CTR for specific websites? Are there going to be “doubled up” results showing on the front page? Meaning an AMP result along with an organic search result?

Will this replace the “Google News Bubble” on mobile?

Thanks!

Reply

2 Aaron Bradley March 22, 2016 at 5:15 pm

Thanks for your comment Jesse. You ask an interesting question about co-occurrence of an AMP article (in a carousel) and the regular HTML version (in the main SERPs as one of the “10 blue links”). I haven’t yet seen this, and I think that Google would always prefer the AMP version for mobile … but I’m by no means certain of this.

I also don’t know if the AMP carousel will replace the “In the news” vertical in mobile results. Not immediately, certainly, as the carousel is reserved for AMP articles.

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