A skeptic possesses what might be broadly described as a "questioning attitude" or, to cite a dictionary definition, "the doctrine that true knowledge or knowledge in a particular area is uncertain." In the particular area of search engine optimization, I indeed believe that "true knowledge" is hard to come by, and that a skeptical (but by no means cynical) approach is required to excel at SEO.
An outline of how a skeptical approach to the practice of SEO can beneficial, especially when applied to claims concerning the effectiveness of specific SEO techniques.
I am not skeptical about the value of SEO, as I think there is ample evidence – outlined here – to support the claim that optimizing a website for search engines can result in improved search engine rankings.
A wholly frivolous piece on the spelling employed by this domain.