SEO Perspectives on the 2009 Webware 100 Awards

by Aaron Bradley on May 22, 2009

in SEO

I just came across posts by both Ask and Live Search bragging how they were 2009 Webware 100 winners. I decided to take a peak to verify what I guessed, that all the major search engines were on the list. Here are the award winners in the "Search & Reference Category":

  • eHow
  • Google
  • Live Search
  • Scour
  • WikiHow
  • Wikipedia
  • Yahoo

Gee, where's Mahalo? Sorry, Jason, better luck next year.

Mostly the list is a lot of same old, same old. To my shame I wasn't familiar with Scour, which is kind of a latter-day Dogpile. (Citing Dogpile is like bringing up the name of a very old, famous actor. "Him? Is he still alive?" Just checked; 200 all the way for From an SEO tool perspective, one of the most interesting things for me was to be able to see (for any site that matched a query) search engine saturation for top positions. It's not clear to me how geolocation works on Scour, which muddies the water somewhat. From my quick tests with proxies it appears that Scour initially does an IP lookup and assigns that to you for the rest of the session, but I'm not certain of that.

On the "always-looking-for-a-link exploit" front, it appears as though Scour's user profiles are fully indexed, and I've not seen "nofollow" attached to any of the outbound links. Interesting to know if this is an oversight or a deliberate design feature. If the former, expect a spam-o-verse if Scour ever gets any decent juice; if the latter, I'm not exactly sure why.

Also of SEM note in the top 100 was Twitter Search (in the "Editor's Choice" category, rather than "Search & Reference"), with the parenthetical note "Look out, Google." I have to say since my initial post on Twitter Search that I've modified my views somewhat. While I still don't believe Twitter Search is a broad-based competitor to Google web search, there's clearly a future for the little box and it's little 140 character search result blocks. CNET overstates things a bit when they say "provides real-time search results on timely issues and news that even Google can't touch," but for certain classes of topical queries (particularly those that are focused on user recommendations), Twitter clearly has some advantages.

On a related note, also in Editor's Choice was GoodGuide, for "Best Newcomer". I think that review, ratings and recommendation sites are going to continue to be a major driver of both site popularity and ecommerce. And GoodGuide is perhaps a good model of what we'll see ahead, which are more niche-focused review and recommendation sites.

Sadly, perhaps, we find Cuil sharing an Editor's Choice award with Mobile Me, under the subcategory "Failure to Launch." As the award succinctly and correctly states, "it may never recover from its embarrassing launch."

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