Getting Started with Structured Markup for SEO

April 26, 2012
Getting Started with Structured Markup for SEO

My SMX Toronto presentation on using structured markup for search engine optimization. Includes a brief overview of semantic web principles, a comparison of the different flavors of structured markup (microformats, microdata and RDFa) and examples of rich snippets generated from structured markup.

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Agile SEO for Google

April 26, 2012
Agile SEO for Google

This SMX Toronto presentation explores how an agile approach to SEO can be used to address algorithmic and other changes made by Google on an ongoing basis. In particular, "agile SEO" facilitates: The identification of opportunities that Google changes might represent. Responding in an effective way to big decreases or increases that come about as [...]

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Deciphering Google's "Semantic Search" Intentions

March 19, 2012
Deciphering Google's Semantic Search Intentions

In a Wall St. Journal article published recently, Google's Amit Singhal suggested that changes were afoot at the world's dominant search engine. While the Journal piece might overstate the magnitude of possible changes ahead (it is article author Amir Efrati who calls this "a makeover" to Google's formula, not Singhal himself) and while much of [...]

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Using Head Content as Schema.org Microdata for Google+

January 6, 2012
Using Meta Data as Microdata for Google Plus

When one shares a resource using the +1 button, Google attempts to extract a page title, a description of the page and a thumbnail image from that resource.  This preview is then used on the Google+ post page (and one would think that the same extraction logic is used when linking to a page directly [...]

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What Schema.org Means for SEO and Beyond

June 3, 2011
What Schema.org Means for Search Engine Optimization and Beyond

I'm hesitant to either use superlatives or make predictions concerning search engine innovations (I'm the first to deride commentators that use the phrase "game changer" in almost any context), but the joint announcement by Google, Yahoo and Bing introducing schema.org is, in my opinion, pretty big news.  Schema.org at once provides a mechanism by which [...]

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Hey, Huffington Post, Friends Don't Spring Redirects on Friends

May 26, 2011
The Huffington Post Canada Automatic Redirect

NOTE: I'm seeing a lot of search traffic from Canadian HuffPo readers trying to figure out how to access the .com home page.  This link should do it! This morning saw the release of Huffington Post Canada, the first of "the first of many planned international versions," with a UK version slotted to launch July [...]

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The Short Happy Career of OES

April 13, 2011
OES - The Hottest Toronto Band

What does a drunken SEO bet look like?  In the case of my buddy Keith Greene and I, the wager that wafted forth from the alcoholic haze concerned who would prevail in the SERPs on Google.ca for one query: hottest toronto band At the time I was living in Montreal, Keith in Vancouver.  Keith (an [...]

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A Modest Proposal for Newspapers in the 21st Century

March 25, 2011
A Modest Proposal for Newspapers in the 21st Century

The newspaper industry has long been in crisis. When I say "newspaper industry" I am making reference to the word "newspaper" as it would have been defined circa 1995, at the dawn of the modern digital communications age: a large sheaf of newsprint containing articles, photographs and advertisements, provided at a nominal cost to news [...]

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Frank Rich, Outlinker

March 14, 2011
Frank Rich - Outlinker

After three decades, Frank Rich is leaving the New York Times to take up a new position at New York Magazine.  Like many others I'll miss the thoughtfulness of his commentary, the excellence of this prose, and his creative approach to the art of op-ed writing. I'll also miss Rich's ability to link his columns [...]

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Web 3.0 101: Semantic Web Resources for the Beginner

March 11, 2011
Web 3.0 101 - Semantic Web Resources for the Beginner

Since it was released in May 2010, many posts and articles introducing the semantic web have embedded or linked to the film Web 3.0: A Doc, by Kate Ray.  For those who are seeking a baseline understanding of web 3.0 mechanics, however, I think there are videos, presentations and web pages that do a better [...]

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