Top 20 SEO DOs and DON’Ts

June 25, 2009

Top 20 SEO DOs: Make changes that benefit users. Focus on the user and all else (including rankings) will follow. Create and maintain sensible and consistent navigation paths. Be continually aware that each and every page on your site is a potential customer entry point. Think laterally. Label each and every page clearly; describing its [...]

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Ranking and Authority Issues for Twitter Search

June 23, 2009

Ben Parr’s Mashable Post that Google may launch a microblogging (Twitter) search service has ignited a storm of speculation in the SEO and SMO communities. Perhaps most interesting object of speculation is how Google will calculate authority in order to rank tweets in search results. Jordan Kasteler has written a thoughtful post on this issue [...]

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PageRank Sculpting: Good Riddance to Bad Rubbish

June 16, 2009

An SEO Skeptic gold star to Aaron Wall for his post today regarding PageRank scultping, Expert SEO Testing: Usually Worthless. Since the recent “announcements” that Google is now basically disregarding efforts at controlling internal linking using the nofollow attribute – “PR sculpting” – there’s been a whole lot of hand-wringing in the SEO community about [...]

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Search Engine Complicity in Chinese Censorship

June 4, 2009

Today marks the twentieth anniversary of the brutal suppression of public protest in support of democracy in China’s Tiananmen Square. The protests, which had begun on 14 April 1989, ended on 4 June when tanks from the People’s Liberation Army cleared demonstrators from the square. While the exact number of deaths that resulted from this [...]

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Build Content and They Will Come … Really?

June 3, 2009

A brief rant here, in the “if I hear this one more time I’m going to scream” category, occasioned by a Matt Cutts Twitter comment via Kevin Newcomb on Search Engine Watch. As Cutts himself Twittered this morning: “Hey, did you hear our latest inside tip? Make relevant content. ”

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Paid Link Reporting and the Fall of the Machine

May 29, 2009

When Google introduced paid link reporting via Webmaster Tools in 2007, in marked the second time human informants were solicited to help the search engine. The first – less contentious – invitation a year earlier was the spam report, by which conscientious website owners (or their minions) could report such things as sneaky JavaScript redirects, [...]

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SEO Perspectives on the 2009 Webware 100 Awards

May 22, 2009

I just came across posts by both Ask and Live Search bragging how they were 2009 Webware 100 winners. I decided to take a peak to verify what I guessed, that all the major search engines were on the list. Here are the award winners in the “Search & Reference Category”:

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Review Content in Rich Snippets and Microformats

May 21, 2009

I’ve been looking for sites that either support the reviews microformats recently specified by Google, sites that support the existing hReview microformat, or simply snippets that show ratings information in Google SERPs. I finally encountered a snippet by Googling earrings plaza, and here are the results. And here are the components of the snippet. Are [...]

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NHL Playoff SEO: Yahoo Beats NHL.com in Shutout

April 24, 2009

I jumped onto Google Canada today to look up schedule information for the NHL playoffs (I don’t usually use Google.ca, as the vast majority of my business relationships are US-facing). Used a pretty likely query: nhl playoff shedule. Here are the results.

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So Who’s Canonical Now?

April 21, 2009

It’s now been over two months since Google et al. announced support for <link rel=”canonical”>, so I thought I’d do a spot check to see who’s using the new <link> tag attribute and who isn’t.  As you’ll see, so far the response has been, well, underwhelming.

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