New York Times Prototypes a Linked Data Search Engine

March 4, 2013
New York Times Prototypes a Linked Data Search Engine

On Beet.TV, Andy Plesser recently featured a short but fascinating video of Michael Zimbalist, Vice President of Research and Development Operations at the New York Times, talking with Joanna O'Connell of Forrester about a prototype linked data search engine being developed by the Times.

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Google Data Highlighter: Markup-Free Structured Data for Google

December 12, 2012
Google Data Highlighter - Markup-Free Structured Data for Google

Google announced today a new, potentially powerful addition to its Webmaster Tools options today:  the Data Highlighter. The Data Highlighter allows webmasters to select text on a web page and associate it with properties for a particular data type.  At this time the only supported data type is for events, but (perhaps based on lessons [...]

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Fall of the Machine Part II: Google's "Disavow Links" Tool

October 16, 2012
Fall of the Machine Part II - The Disavow Links Tool from Google

Google has released a tool which allows webmasters to disavow links pointing to their site. Humans again have kicked the machine.

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The New Structured Data Report in Google Webmaster Tools

August 1, 2012
Google Webmaster Tools Structured Data Report

Google has just announced a welcome new addition to the information available in Webmaster Tools:  the Structured Data Report. While Google has long been consuming structured data markup, until now there's been no mechanism to verify that Google had actually consumed the structured markup that webmasters had been providing.  With the Structured Data Report, Google [...]

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The Three Cardinal Sins of Tweet Button Implementations

May 29, 2012
Three Cardinal Sins of Tweet Button Implementations

The tweet button allows users to tweet a link to a page with a single click, and is one of the most ubiquitous social sharing buttons on the web.  This site uses it, your favorite sites almost certainly carry it, and if your mom has a blog you'll probably find a button there sporting a [...]

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Getting Started with Structured Markup for SEO

April 26, 2012
Getting Started with Structured Markup for SEO

My SMX Toronto presentation on using structured markup for search engine optimization. Includes a brief overview of semantic web principles, a comparison of the different flavors of structured markup (microformats, microdata and RDFa) and examples of rich snippets generated from structured markup.

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Agile SEO for Google

April 26, 2012
Agile SEO for Google

This SMX Toronto presentation explores how an agile approach to SEO can be used to address algorithmic and other changes made by Google on an ongoing basis. In particular, "agile SEO" facilitates: The identification of opportunities that Google changes might represent. Responding in an effective way to big decreases or increases that come about as [...]

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Deciphering Google's "Semantic Search" Intentions

March 19, 2012
Deciphering Google's Semantic Search Intentions

In a Wall St. Journal article published recently, Google's Amit Singhal suggested that changes were afoot at the world's dominant search engine. While the Journal piece might overstate the magnitude of possible changes ahead (it is article author Amir Efrati who calls this "a makeover" to Google's formula, not Singhal himself) and while much of [...]

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Using Head Content as Schema.org Microdata for Google+

January 6, 2012
Using Meta Data as Microdata for Google Plus

When one shares a resource using the +1 button, Google attempts to extract a page title, a description of the page and a thumbnail image from that resource.  This preview is then used on the Google+ post page (and one would think that the same extraction logic is used when linking to a page directly [...]

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What Schema.org Means for SEO and Beyond

June 3, 2011
What Schema.org Means for Search Engine Optimization and Beyond

I'm hesitant to either use superlatives or make predictions concerning search engine innovations (I'm the first to deride commentators that use the phrase "game changer" in almost any context), but the joint announcement by Google, Yahoo and Bing introducing schema.org is, in my opinion, pretty big news.  Schema.org at once provides a mechanism by which [...]

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