Review Content in Rich Snippets and Microformats

May 21st, 2009

I've been looking for sites that either support the reviews microformats recently specified by Google, sites that support the existing hReview microformat, or simply snippets that show ratings information in Google SERPs.  I finally encountered a snippet by Googling earrings plaza, and here are the results.

Earrings Plaza Google Result

And here are the components of the snippet.

Main Review Data in Snippet

Are any of these components using either review microformat?  Actually, in part they are.
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Amazon: Googlebot Don't Need No Stinkin' Forms!

April 28th, 2009

Was crawling around today (er, maybe that doesn't sound too good) and had forgotten to change my user agent switcher from Googlebot.  I landed on Amazon.com and navigated to their book section.  Hmm, I thought, something's missing here.

Let me work backwards.  Here's what I saw after I had switched my user agent back to the default browser (by the way, all these screenshots were generated after I had cleared my cookies and stopped accepting them).

Amazon Book Home Page for a Human
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NHL Playoff SEO: Yahoo Beats NHL.com in Shutout

April 24th, 2009

I jumped onto Google Canada today to look up schedule information for the NHL playoffs (I don't usually use Google.ca, as the vast majority of my business relationships are US-facing).  Used a pretty likely query: nhl playoff shedule.  Here are the results.

NHL.com Playoff Result
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So Who's Canonical Now?

April 21st, 2009

It's now been over two months since Google et al. announced support for <link rel="canonical">, so I thought I'd do a spot check to see who's using the new <link> tag attribute and who isn't.  As you'll see, so far the response has been, well, underwhelming.

SEO Industry

http://www.seo.com/
Not observed.

http://www.seochat.com/
Not observed.

http://www.seobook.com/
Not observed.
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Google's Days are Numbered, #10,322: Twitter Search

March 19th, 2009

Cruisin' through Sphinn (yeah, I should pilloried for that, too) I encountered Gyutae Park's "6 Reasons Why Twitter is the Future of Search - Google Beware."   This was in a stack of twit-news:

  •  Search is Getting All Emotional Thanks to Twitter
  • WeFollow, A New Twitter Directory From Kevin Rose
  • 5 Steps to Ranking #1 on Twitter for a Keyword
  • How to Find Twitter Twits to Retweet Your Tweet!
  • 6 Tips to Optimize for Twitter Search

Et cetera, and so on, and so on.
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