Best Practices for Author Profile Pages

September 24, 2013
Best Practices for Author Profile Pages

"Who's there?" This is, appropriately, the first line of Hamlet, a play mired in questions of identity. In the more than 400 years since the play's first performance it has become a question asked countless times every day, a question posed silently by both people and machines as they encounter the staggering amount of material [...]

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Structured Data for Author Pages and Linked Snippets

September 24, 2013
Structured Data for Author Profile Pages and Linked Snippets

Author pages and the way in which articles link to them are important sources of information for search engines and other data consumers. Information about authors and the content they create are increasingly used by Google and Bing to help determine the topical expertise and stature of authors, and may be used by the search [...]

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Rich Snippets, Meet Bing Rich Captions

August 26, 2013
Bing Rich Captions

Bing recently announced the introduction of a new Bing shopping experience. Bing Shopping as a (more-or-less) standalone product is being replaced by product elements that will be integrated directly into the search engine results pages: namely a a product carousel with corresponding product Snapshots and product ads when an user clicks on a carousel item. [...]

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schema.org Improves Value with Google In-Depth Articles

August 6, 2013
schema.org and Google Authorship Improve Their Value with Google In-Depth Articles

On its Inside Search and Webmaster Central blogs Google today announced the rollout of "in-depth" articles. This new search vertical will appear as a block in the center of Google's search result pages. While it's not yet clear which queries will generate an "in-depth" results box, in their new Webmaster Tools help article on the [...]

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Structured Data Error Reports Now in Google Webmaster Tools

June 23, 2013
Structured Data Error Reports Now in Google Webmaster Tools

Google has now added error reporting to the structured data report in their Webmaster Tools, which they announced will provide "insights into structured data errors on your website."  The error reports are currently available only to webmasters who previously opted to participate in this Webmaster Tools trial, and Google will be soliciting feedback from the [...]

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RDF Search Engine Glimmer Released by Yahoo

June 20, 2013
RDF Search Engine Glimmer Released by Yahoo

Today Peter Mika of Yahoo! announced the open source code release and public demo of Glimmer, a search engine for RDF Data. As Mika describes the search engine in his announcement, Glimmer "provides support for offline distributed indexing of RDF data using Hadoop MapReduce. It also contains an online ranking component using a state-of-the-art method [...]

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Google+ Quietly Removes Descriptions from Snippets

June 18, 2013
Google+ Quietly Removes Descriptions from Snippets - Except for Interactive Posts

Through most of its existence, Google+ has provided webmasters with the means to control the appearance of a page shared on Google+.  By marking up a web page with the correct data, it was possible to reliably generate the desired title, image and description accompanying a link shared on Google+. However, a recent update has [...]

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Key Search Marketing Takeaways from SemTechBiz 2013

June 6, 2013
Key Search Marketing Takeaways from the Semantic Technology and Business Conference San Francisco 2013

I've just come from the Semantic Technology and Business Conference in San Francisco, and it was both thoroughly enjoyable and highly instructive. I was joined there on the panel "Search Marketing in a Semantic World" by my esteemed colleagues Matthew J. Brown and Barbara Starr.  Our panel discussion was lively and, I hope, interesting and [...]

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Bing Mounts a Personal Offensive Against Google's Knowledge Graph

March 21, 2013
Bing Mounts a Personal Offensive Against Google's Knowledge Graph with Snapshot Improvements

As reported by Danny Sullivan on Search Engine Land, Bing has announced and rolled out an update to its Satori-fueled Snapshot today. As with Google's Knowledge Graph, Bing's Snapshot (or "Snapshots" – the label is awkward one) is entity-focused, and the update extends the number of entities being shown, improves and extends the relationships displayed [...]

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Beyond Rich Snippets: Semantic Web Technologies for Better SEO

March 7, 2013
Beyond Rich Snippets: Semantic Web Technologies for Better SEO

The rallying cry from the search engines to encourage the use of semantic markup has been, so far, centered on rich snippets.  Markup you site with structured data, they say, and your search result snippet might be enhanced with information and graphics that will increase the number of searchers that click through from the results [...]

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