Basic Vocabulary for schema.org and Structured Data

November 5, 2013
Basic Vocabulary for schema.org and Structured Data Markup

schema.org was launched in June 2011, and for many search marketers this launch introduced them not only to the initiative itself, but to the world of structured data and its accompanying terminology. The vocabulary surrounding schema.org is old hat for semantic web developers, but for the rest of us the terminology associated with the world […]

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Count vs. Votes Error for schema.org/AggregateRating

October 28, 2013
schema.org/AggregateRating and the Count vs. Votes Structured Data Testing Tool Error Message

schema.org has a mechanism for stating the average rating of an item based on multiple ratings or reviews: schema.org/AggregateRating. AggregateRating is the expected type for the property aggregateRating, which can be used on all CreativeWork, Organization, Place, Offer and Product types (you can't rate a Person, which is probably a good thing). The phrase "multiple […]

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Semantic SEO: Making the Shift from Strings to Things

October 2, 2013
Semantic SEO

Semantic SEO is the nascent art of optimizing web sites and other web-based resources for semantic search. But, strictly speaking, it's unnecessary to speak of "semantic SEO" or "semantic search" because the reality of contemporary search engines have made the qualifier redundant. Semantic web technologies are now intrinsic to the way modern search engines work, […]

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Best Practices for Author Profile Pages

September 24, 2013
Best Practices for Author Profile Pages

"Who's there?" This is, appropriately, the first line of Hamlet, a play mired in questions of identity. In the more than 400 years since the play's first performance it has become a question asked countless times every day, a question posed silently by both people and machines as they encounter the staggering amount of material […]

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Structured Data for Author Pages and Linked Snippets

September 24, 2013
Structured Data for Author Profile Pages and Linked Snippets

Author pages and the way in which articles link to them are important sources of information for search engines and other data consumers. Information about authors and the content they create are increasingly used by Google and Bing to help determine the topical expertise and stature of authors, and may be used by the search […]

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Rich Snippets, Meet Bing Rich Captions

August 26, 2013
Bing Rich Captions

Bing recently announced the introduction of a new Bing shopping experience. Bing Shopping as a (more-or-less) standalone product is being replaced by product elements that will be integrated directly into the search engine results pages: namely a a product carousel with corresponding product Snapshots and product ads when an user clicks on a carousel item. […]

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schema.org Improves Value with Google In-Depth Articles

August 6, 2013
schema.org and Google Authorship Improve Their Value with Google In-Depth Articles

On its Inside Search and Webmaster Central blogs Google today announced the rollout of "in-depth" articles. This new search vertical will appear as a block in the center of Google's search result pages. While it's not yet clear which queries will generate an "in-depth" results box, in their new Webmaster Tools help article on the […]

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Structured Data Error Reports Now in Google Webmaster Tools

June 23, 2013
Structured Data Error Reports Now in Google Webmaster Tools

Google has now added error reporting to the structured data report in their Webmaster Tools, which they announced will provide "insights into structured data errors on your website."  The error reports are currently available only to webmasters who previously opted to participate in this Webmaster Tools trial, and Google will be soliciting feedback from the […]

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RDF Search Engine Glimmer Released by Yahoo

June 20, 2013
RDF Search Engine Glimmer Released by Yahoo

Today Peter Mika of Yahoo! announced the open source code release and public demo of Glimmer, a search engine for RDF Data. As Mika describes the search engine in his announcement, Glimmer "provides support for offline distributed indexing of RDF data using Hadoop MapReduce. It also contains an online ranking component using a state-of-the-art method […]

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Google+ Quietly Removes Descriptions from Snippets

June 18, 2013
Google+ Quietly Removes Descriptions from Snippets - Except for Interactive Posts

Through most of its existence, Google+ has provided webmasters with the means to control the appearance of a page shared on Google+.  By marking up a web page with the correct data, it was possible to reliably generate the desired title, image and description accompanying a link shared on Google+. However, a recent update has […]

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