Digital Presence Optimization

March 11, 2014
Digital Presence Optimization

A few months ago I came up with a working definition of "semantic SEO" that goes something like this. For most of their existence what search engines have done have is match keywords in queries to keywords that appear in a web resource. They've done this with extraordinary sophistication, but search has been by and […]

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The Future of SEO Is Not O

February 21, 2014
The Future of SEO Is Not O

There's a new spin on the ever-popular "SEO is dead" meme that's been around forever, and this one is being propagated by organic search engine marketers themselves. This new assertion focuses largely on Google and might be summarized as "SEO has changed, so do something else." That is, search engine optimization is no longer as […]

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Bing Launches (Weakly) Connected Pages

November 20, 2013
Bing Launches (Weakly) Connected Pages

Bing announced on their Webmaster Blog that users are now able to "connect" their official social pages to a corresponding verified site in Bing Webmaster Tools. In addition to the announcement Bing has also published a "how to" page on Connected Pages. Once a page has been successfully connected to a verified site, Bing Webmaster […]

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Basic Vocabulary for and Structured Data

November 5, 2013
Basic Vocabulary for and Structured Data Markup was launched in June 2011, and for many search marketers this launch introduced them not only to the initiative itself, but to the world of structured data and its accompanying terminology. The vocabulary surrounding is old hat for semantic web developers, but for the rest of us the terminology associated with the world […]

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Count vs. Votes Error for

October 28, 2013 and the Count vs. Votes Structured Data Testing Tool Error Message has a mechanism for stating the average rating of an item based on multiple ratings or reviews: AggregateRating is the expected type for the property aggregateRating, which can be used on all CreativeWork, Organization, Place, Offer and Product types (you can't rate a Person, which is probably a good thing). The phrase "multiple […]

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Semantic SEO: Making the Shift from Strings to Things

October 2, 2013
Semantic SEO

Semantic SEO is the nascent art of optimizing web sites and other web-based resources for semantic search. But, strictly speaking, it's unnecessary to speak of "semantic SEO" or "semantic search" because the reality of contemporary search engines have made the qualifier redundant. Semantic web technologies are now intrinsic to the way modern search engines work, […]

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Best Practices for Author Profile Pages

September 24, 2013
Best Practices for Author Profile Pages

"Who's there?" This is, appropriately, the first line of Hamlet, a play mired in questions of identity. In the more than 400 years since the play's first performance it has become a question asked countless times every day, a question posed silently by both people and machines as they encounter the staggering amount of material […]

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Structured Data for Author Pages and Linked Snippets

September 24, 2013
Structured Data for Author Profile Pages and Linked Snippets

Author pages and the way in which articles link to them are important sources of information for search engines and other data consumers. Information about authors and the content they create are increasingly used by Google and Bing to help determine the topical expertise and stature of authors, and may be used by the search […]

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Rich Snippets, Meet Bing Rich Captions

August 26, 2013
Bing Rich Captions

Bing recently announced the introduction of a new Bing shopping experience. Bing Shopping as a (more-or-less) standalone product is being replaced by product elements that will be integrated directly into the search engine results pages: namely a a product carousel with corresponding product Snapshots and product ads when an user clicks on a carousel item. […]

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August 6, 2013 and Google Authorship Improve Their Value with Google In-Depth Articles

On its Inside Search and Webmaster Central blogs Google today announced the rollout of "in-depth" articles. This new search vertical will appear as a block in the center of Google's search result pages. While it's not yet clear which queries will generate an "in-depth" results box, in their new Webmaster Tools help article on the […]

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