Using Head Content as Schema.org Microdata for Google+

January 6, 2012
Using Meta Data as Microdata for Google Plus

When one shares a resource using the +1 button, Google attempts to extract a page title, a description of the page and a thumbnail image from that resource.  This preview is then used on the Google+ post page (and one would think that the same extraction logic is used when linking to a page directly [...]

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What Schema.org Means for SEO and Beyond

June 3, 2011
What Schema.org Means for Search Engine Optimization and Beyond

I'm hesitant to either use superlatives or make predictions concerning search engine innovations (I'm the first to deride commentators that use the phrase "game changer" in almost any context), but the joint announcement by Google, Yahoo and Bing introducing schema.org is, in my opinion, pretty big news.  Schema.org at once provides a mechanism by which [...]

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Hey, Huffington Post, Friends Don't Spring Redirects on Friends

May 26, 2011
The Huffington Post Canada Automatic Redirect

NOTE: I'm seeing a lot of search traffic from Canadian HuffPo readers trying to figure out how to access the .com home page.  This link should do it! This morning saw the release of Huffington Post Canada, the first of "the first of many planned international versions," with a UK version slotted to launch July [...]

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The Short Happy Career of OES

April 13, 2011
OES - The Hottest Toronto Band

What does a drunken SEO bet look like?  In the case of my buddy Keith Greene and I, the wager that wafted forth from the alcoholic haze concerned who would prevail in the SERPs on Google.ca for one query: hottest toronto band At the time I was living in Montreal, Keith in Vancouver.  Keith (an [...]

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A Modest Proposal for Newspapers in the 21st Century

March 25, 2011
A Modest Proposal for Newspapers in the 21st Century

The newspaper industry has long been in crisis. When I say "newspaper industry" I am making reference to the word "newspaper" as it would have been defined circa 1995, at the dawn of the modern digital communications age: a large sheaf of newsprint containing articles, photographs and advertisements, provided at a nominal cost to news [...]

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Frank Rich, Outlinker

March 14, 2011
Frank Rich - Outlinker

After three decades, Frank Rich is leaving the New York Times to take up a new position at New York Magazine.  Like many others I'll miss the thoughtfulness of his commentary, the excellence of this prose, and his creative approach to the art of op-ed writing. I'll also miss Rich's ability to link his columns [...]

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Web 3.0 101: Semantic Web Resources for the Beginner

March 11, 2011
Web 3.0 101 - Semantic Web Resources for the Beginner

Since it was released in May 2010, many posts and articles introducing the semantic web have embedded or linked to the film Web 3.0: A Doc, by Kate Ray.  For those who are seeking a baseline understanding of web 3.0 mechanics, however, I think there are videos, presentations and web pages that do a better [...]

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Follow Friday, No Hard Feelings Edition

March 4, 2011
Follow Friday - No Hard Feelings Edition

I enjoy the follow Friday tradition on Twitter, and am always tickled pink when I get a shout out.  But as follow Friday usually features two-way connections (where tweeters will recommend members of their following) today I thought I'd turn #FF on its head a bit by highlighting people I follow but who don't follow [...]

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Are Facebook Comments Spiderable? Implications for SEO

March 1, 2011
Are Facebook Comments Spiderable?

I just encountered Mike Melanson's ReadWriteWeb article Facebook Now Powers Comments All Around the Web (I love that in the opening sentence he refers to this as Facebook's "much-feared commenting solution").  The SEO in me immediately had to know, are these babies spiderable?  Will Google be able to index Facebook comments as part of the [...]

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Google's Site-Blocking Chrome Extension and the Marketplace of Ideas

February 16, 2011
Site-Blocking Chrome Extension and the Marketplace of Ideas

My initial reaction to Google's announcement of a Chrome extension allowing users to block sites from appearing in Google's search results was generally favorable.  That is, at first blush, I thought "well, at least Google – unlike Blekko – is allowing individual users to determine what appears in their SERPs, rather than relying on the [...]

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