SEO Skeptic

In honour of International Talk Like a Pirate Day (19 Sept), today's SEO Skeptic post is brought to you by Cap'n Long John K'yword, a veteran of pillage, terror and search engine optimization on the high seas.  The Cap'n is here to briefly offer some practical pirate solutions to a few common SEO problems, with some other nuggets of search marketing advice.

Avast! Me Rankings Are in Davy Jones' Locker!

Afore ye were riding pretty, the finest sloop on the digital seas you were. Then your pretty rankings fell to the briny deep!  Gar, what's a sailor to do? Continue reading this post…

Was crawling around today (er, maybe that doesn't sound too good) and had forgotten to change my user agent switcher from Googlebot.  I landed on Amazon.com and navigated to their book section.  Hmm, I thought, something's missing here.

Let me work backwards.  Here's what I saw after I had switched my user agent back to the default browser (by the way, all these screenshots were generated after I had cleared my cookies and stopped accepting them).

Continue reading this post…

I jumped onto Google Canada today to look up schedule information for the NHL playoffs (I don't usually use Google.ca, as the vast majority of my business relationships are US-facing).  Used a pretty likely query: nhl playoff shedule.  Here are the results.

Continue reading this post…