SEO Skeptic

In the early days - or at least earlier days - of the Internet, portals were all the rage.  In those same days multi-publication news organizations thought portals were the way to go.  In later days, when the rest of the world had figured out a thing or two about things like domains and localization, news organizations still thought portals were the way to go.  So we continued to see vast cookie-cutter sites with some paper's logo at the top, but basically the same slop as that publisher's other papers

Eventually, of course, news publishers began to notice that getting traffic to the Internet versions of their papers was more important than a mechanism to get users to subscribe to the dead-tree version.  They even finally figured out, a la the Independent and the New York Times that the subscription model, in general, wasn't going to be the route to a viable newspaper business.
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