SEO Skeptic

Was crawling around today (er, maybe that doesn't sound too good) and had forgotten to change my user agent switcher from Googlebot.  I landed on Amazon.com and navigated to their book section.  Hmm, I thought, something's missing here.

Let me work backwards.  Here's what I saw after I had switched my user agent back to the default browser (by the way, all these screenshots were generated after I had cleared my cookies and stopped accepting them).

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How's that for a potboiler SEO headline?  It's nowhere near as egregious as it sounds, and I doubt whether anyone at the search engines would really claim that what the BBC is doing is "cloaking" in the malicious sense of the word, but technically speaking … well you be the judge.

I was looking at the BBC home page because I found a pointer to it as example of a <table>-less layout (which I favour for SEO purposes, and the code is magnificent).  So I turned my styles off to see how it looked.  After that I did a bit more investigation and this is what I found.
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