This SMX Toronto presentation explores how an agile approach to SEO can be used to address algorithmic and other changes made by Google on an ongoing basis.
In particular, "agile SEO" facilitates:
- The identification of opportunities that Google changes might represent.
- Responding in an effective way to big decreases or increases that come about as a result of Google algorithm changes.
- Anticipating what changes Google might make in the future.
I've used "agile" here in the everyday sense of "nimble." I know this may result in some confusion with the term "agile development," which has quite a different meaning, but it really was the right word for what I wanted to convey.