Archive for June, 2009

Top 20 SEO DOs and DON'Ts

Thursday, June 25th, 2009

Top 20 SEO DOs:

  1. Make changes that benefit users.  Focus on the user and all else (including rankings) will follow.
  2. Create and maintain sensible and consistent navigation paths.
  3. Be continually aware that each and every page on your site is a potential customer entry point.  Think laterally.
  4. Label each and every page clearly; describing its content in words your users would most likely employ.
  5. Pay attention to detail.  Google takes hundreds of factors into account when ranking web pages, and so should you. Continue reading this post…

Ranking and Authority Issues for Twitter Search

Tuesday, June 23rd, 2009

Ben Parr's Mashable Post that Google may launch a microblogging (Twitter) search service has ignited a storm of speculation in the SEO and SMO communities.  Perhaps most interesting object of speculation is how Google will calculate authority in order to rank tweets in search results.

Jordan Kasteler has written a thoughtful post on this issue in which he introduces the notion of "InfluenceRank" for social media ranking (at least I haven't seen the term coined before), following a couple of patent applications relevant to social media chronicled by Bill Slawski.

As Parr points out, Google is probably seeking to extend the hub/authority model (à la Hilltop) to social networks.  There, are, however, unique challenges posed by Twitter.  Twitter is somewhat of an untamed frontier from an optimization perspective these days, with very few spam controls and filtering options - almost analogous to the ease of gaming the <meta> keywords tag back in the good old Alta Vista days.

Continue reading this post…

PageRank Sculpting: Good Riddance to Bad Rubbish

Tuesday, June 16th, 2009

An SEO Skeptic gold star to Aaron Wall for his post today regarding PageRank scultping, Expert SEO Testing: Usually Worthless.  Since the recent "announcements" that Google is now basically disregarding efforts at controlling internal linking using the nofollow attribute - "PR sculpting" - there's been a whole lot of hand-wringing in the SEO community about Google getting their messaging straight.  These usually public protestations don't actually address the point Wall makes so well in his post:  was there genuine value in using nofollow for PR sculpting anyway?
Continue reading this post…

Search Engine Complicity in Chinese Censorship

Thursday, June 4th, 2009

Today marks the twentieth anniversary of the brutal suppression of public protest in support of democracy in China's Tiananmen Square.  The protests, which had begun on 14 April 1989, ended on 4 June when tanks from the People's Liberation Army cleared demonstrators from the square.  While the exact number of deaths that resulted from this action will never be known, it seems plausible that several hundred protesters, along with a handful of police and military personnel, were killed.  The carnage inflicted by the police and PLA have resulted in the event being commonly labeled as the "Tiananmen Square Massacre."

These basic facts are readily available to me through a Google search, which returns the Wikipedia article, citations for civilians killed from PBS, and the New York Times, as well as a large number of views of the now iconic image of a lone figure in a white shirt standing in front of a column of tanks (the 3 June 2009 New York Times Lens Blog carried an excellent retrospective on the "Tank Man of Tiananmen").

I do not, of course, live in China.  Were I a Chinese resident that same Google search would have rendered an entirely different set of results, and even the most basic information on the Internet regarding the events of 4 June 1989 would be inaccessible to me.  It seems appropriate on this anniversary to take a look back on how Google, Yahoo and Microsoft each reached the state of affairs we can observe today (and which are detailed below specifically in regard to "tiananmen square" queries):  active collusion with the Chinese government in the censorship of search results.
Continue reading this post…

Build Content and They Will Come … Really?

Wednesday, June 3rd, 2009

A brief rant here, in the "if I hear this one more time I'm going to scream" category, occasioned by a Matt Cutts Twitter comment via Kevin Newcomb on Search Engine Watch.

As Cutts himself Twittered this morning: "Hey, did you hear our latest inside tip? Make relevant content. ;)"

Continue reading this post…