A URL for Everything: Google's Physical Web

In a tweet yesterday, Googler Scott Jenson proclaimed that he was finally able to announce his work on "an open web spec to 'Walk up and use anything."

The name of this open standard is the "Physical Web" (with, indeed, its tagline being "Walk up and use anything") and its aim is nothing less than to bring the functionality of the web to smart devices:

The Physical Web is an approach to unleash the core super power of the web: interaction on demand. People should be able to walk up to any smart device: e.g. a vending machine, a poster, a toy, a bus stop, a rental car, and not have to download an app first in order to use it. The user experience of using smart devices should be much like we use links on web, just tap and use.

[continue reading]


What is JSON-LD?

JSON-LD is everywhere.

Okay, perhaps not everywhere, but JSON-LD loomed large at the 2014 Semantic Web Technology and Business Conference in San Jose, where it was on many speakers' lips, and could be seen in the code examples of many presentations.

I've read much about the format – and have even provided a thumbnail definition of JSON-LD in these pages – but I wanted to take advantage of the conference to learn more about JSON-LD, and to better understand why this very recently-developed standard has been such a runaway hit with developers.

In this quest I could not have been more fortunate than to sit down with Gregg Kellogg, one of the editors of the W3C Recommendation for JSON-LD, to learn more about the format, its promise as a developmental tool, and – particularly important to me as a search marketer – the role in the evolution of schema.org.
[continue reading]

{ 1 comment }

The EU's Google Ruling and Our Right to History

May 13, 2014
Google and the EU: We Also Have a Right to History

Today's European Union decision that Google must be compelled to remove links, at a user's request, to information about a user that is (somehow) judged to "inadequate, irrelevant or no longer relevant" is all sorts of terrible. In the several hundred intervening years between the birth of Gutenberg and the birth of Google, millions of […]

5 comments Read the full article

Five Years of Google Rich Snippets

May 12, 2014
5 Years of Google Rich Snippets

Today marks the fifth anniversary of the official introduction of Google rich snippets, announced in a Webmaster Central blog post of May 12, 2009. Google had been experimenting with "enhanced listings" as far back as December 2008, with review and product rich snippets being spotted in results for Yelp, Citysearch, CNET, TripAdvisor and Download.com. The […]

4 comments Read the full article

Google+ Snippet Customization Update

May 9, 2014
Google Plus Snippet Customization Update

Google+, like Facebook, allows publishers to control the appearance of snippets generated when users share a URL on their platform. The way in which publishers can customize Google+ snippets (referred to by Google as "article rendering") has changed since Google+ was originally launched. Initially it was possible for publishers, by manipulating the page code, to […]

3 comments Read the full article

Google Adds schema.org-Supported Location Pages

April 8, 2014
Google Adds schema.org-Supported Location Pages

In a move sure to attract the interest of the local SEO community, Google's Pierre Far took to Google+ today to announce "support for schema.org structured data markup to help us surface the correct business info in Google search." As outlined in an accompanying Webmaster Central blog post, Google is using what it has christened […]

5 comments Read the full article

schema.org Gets a Face-Lift

April 4, 2014
schema.org Website Gets a Face-Lift

As reported today by Dan Brickley, a new version of the schema.org website has been launched. The most significant change is that examples are now available in RDFa and JSON-LD in addition to the microdata examples previously provided. This addition of these examples fulfills one of the longest-standing requests from webmasters and search marketers, and […]

2 comments Read the full article

Bing Snapshot Adds More Entities, More Relationships

March 31, 2014
Bing Snapshot Adds More Entities, More Relationships

Bing today announced a number of additions to its Snapshot product. Snapshot is Bing's Satori-powered version of Google's Knowledge Graph and, like the Knowledge Graph, information from this knowledge base typically appears in a panel to the right of the main search results, or in a carousel above them.

3 comments Read the full article

JSON-LD, the Google Knowledge Graph and schema.org SEO

March 13, 2014
JSON-LD, the Google Knowledge Graph and schema.org SEO

Finally got your head around using RDFa or microdata for marking up HTML documents with schema.org? Prepare to to come to terms with a new protocol that will almost certainly become a vital item in the contemporary digital marketer's tool kit: JSON-LD. Google today announced two types of information that will be integrated into their […]

16 comments Read the full article

Digital Presence Optimization

March 11, 2014
Digital Presence Optimization

A few months ago I came up with a working definition of "semantic SEO" that goes something like this. For most of their existence what search engines have done have is match keywords in queries to keywords that appear in a web resource. They've done this with extraordinary sophistication, but search has been by and […]

8 comments Read the full article