Rich Cards and Google's Structured Data Restructuring

On 17 May 2016 Google rolled out a number of changes to how the search engine handles structured data on the web. Among the most important of these changes are the introduction of a new rich results type, Rich Cards; the complete restructuring of its documentation about structured data; and the addition of a new report in Google Search Console, the Rich Cards report.

This follows closely on the heels of changes made to Google's Structured Data Testing Tool just a few days earlier.

Let's take a closer look at some of the more significant of these changes, and what their implications might be for a site owner's search visibility and search engine optimization efforts.
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Google Structured Data Testing Tool Updated

The Google Structured Data Testing Tool has been given a makeover, as noted yesterday by Kenichi Suzuki on Google+.

In addition to updating the Testing Tool, Google has also published a help page on Google Developers describing the features of the Testing Tool and how to use it.
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"Top Stories with AMP" Added to Google Structured Data Site

February 24, 2016
Top Stories with AMP Added to Google Structured Data Site

Concurrent with its announcement that Accelerated Mobile Pages (AMP) articles are now available in the search results, Google has added a new page to the Structured Data section of the Google Developers site: "Top Stories with AMP". This now joins "Live Blogs" in the section titled "Promote Content using Carousels". This comes on the heels […]

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Google Now Supports JSON-LD for Product and Review Rich Snippets

February 3, 2016
Google Now Supports JSON-LD for Review and Product Rich Snippets

Google Webmaster Trends Analyst John Mueller announced today on Google+ that Google is now supporting JSON-LD "for Reviews and Products structured data markup." Until today the generation of review and product rich snippets in Google search results required either microdata or RDFa. Unlike these two inline structured data markup syntaxes, JSON-LD can be placed anywhere […]

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Google Releases Long-Awaited Knowledge Graph API

December 18, 2015
Google Releases Long-Awaited Knowledge Graph API

In a Google+ post on Wednesday Freebase announced that the Google Knowledge Graph Search API was now available. Freebase, in announcing the closure of Freebase in December 2014, promised that a Knowledge Graph API would be made available as replacement for the Freebase API and widget. The Freebase API and widget will remain available for […]

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Google Article Rich Snippets Guide Updated for AMP

December 11, 2015
Google Article Rich Snippets Guide Updated for AMP

SEO strategist Kyle Sutton of ClickSeed noted today on Google+ that Google's guide to markup properties for article rich snippets* on the Google Developers site has been considerably expanded, and that this revision was doubtlessly "in preparation for the launch of AMP [Google's Accelerated Mobile Pages project] next year." He goes on to note that […]

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Google Using schema.org for Local Business Information

December 5, 2015
Google Using schema.org for Local Business Information

Google is now piloting a program that allows local business owners to provide information about their business by using schema.org. By providing with a mix of required, recommended and optional properties with values for the schema.org LocalBusiness class, a business can now provide Google with information about things like the business's name, address, telephone number, […]

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A Website's Structured Data Success Story

August 16, 2015
A website's structured data success story

The topic of structured data has a rapidly growing audience looking into options beyond rich snippets. But some webmasters, if not most, are not sure what to do next. Many have questions like What are the benefits of publishing structured data?, Does it influence rankings?, and can its impact be measured?. The slide deck of […]

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First Rich Snippets from JSON-LD Spotted in the Wild (And They're Delicious)

July 23, 2015
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Webmasters accustomed to marking up pages with structured data in order to generate rich snippets in Google have long looked forward to the day when Google sanctioned the use of JSON-LD for this purpose, rather than requiring them to use RDFa or microdata to provide these annotations inline. JSON-LD is for most much easier to […]

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The Lesson of the Buy Button Bonanza

June 2, 2015
The Lesson of the Buy Button Bonanza

About the only thing surprising about the buy buttons that have been popping up lately is that we haven't seen them sooner.

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