Imagine a world in which there was still an internet, but no websites. A world in which you could still look for and find information, but not by clicking from web page to web page in a browser.

A world where you could search the web from any internet-connected device without needing to visit a website to start your search.

A world where search engines provided answers directly to your questions, rather than returning a list of websites where an answer might be found.

It's a world not all that different than our own, because of course we already live in a world where we can ask questions by diverse means on diverse devices and expect a direct answer in response.

But it's a pretty different world for conducting business on the internet from that which existed even few years ago, and it's especially different at the point where any sort of internet transaction is overwhelmingly likely to begin – with a search query.
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Tagged as: Digital Marketing

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