In a tweet yesterday, Googler Scott Jenson proclaimed that he was finally able to announce his work on "an open web spec to 'Walk up and use anything."
The name of this open standard is the "Physical Web" (with, indeed, its tagline being "Walk up and use anything") and its aim is nothing less than to bring the functionality of the web to smart devices:
The Physical Web is an approach to unleash the core super power of the web: interaction on demand. People should be able to walk up to any smart device: e.g. a vending machine, a poster, a toy, a bus stop, a rental car, and not have to download an app first in order to use it. The user experience of using smart devices should be much like we use links on web, just tap and use.
JSON-LD is everywhere.
Okay, perhaps not everywhere, but JSON-LD loomed large at the 2014 Semantic Web Technology and Business Conference in San Jose, where it was on many speakers' lips, and could be seen in the code examples of many presentations.
I've read much about the format – and have even provided a thumbnail definition of JSON-LD in these pages – but I wanted to take advantage of the conference to learn more about JSON-LD, and to better understand why this very recently-developed standard has been such a runaway hit with developers.
In this quest I could not have been more fortunate than to sit down with Gregg Kellogg, one of the editors of the W3C Recommendation for JSON-LD, to learn more about the format, its promise as a developmental tool, and – particularly important to me as a search marketer – the role in the evolution of schema.org.