Dan Brickley of Google announced a major new release of schema.org today, bringing with it some fairly groundbreaking updates to the hotel and accommodation vocabulary. Dubbed “makemake,” schema.org version 3.1 integrates the work of Martin Hepp and Hepp Research GmbH with the existing hospitality schemas, constituting the most significant update for the hospitality industry since the initial releases of schema.org.

This update brings rich semantic hospitality to schema.org, which itself has been overwhelming adopted, to varying degrees, throughout the hospitality industry. Nearly all major hotel brands and OTAs (Online Travel Agencies) currently include at least one schema.org object in their online platforms, with some brands leading the pack with a wide variety of relevant types and properties, inlcuding Marriott and Wyndham Extra Holidays.
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Tagged as: schema.org

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