Schema.org Gets Hospitable with Release 3.1 for the Hotel Industry

Dan Brickley of Google announced a major new release of schema.org today, bringing with it some fairly groundbreaking updates to the hotel and accommodation vocabulary. Dubbed “makemake,” schema.org version 3.1 integrates the work of Martin Hepp and Hepp Research GmbH with the existing hospitality schemas, constituting the most significant update for the hospitality industry since the initial releases of schema.org.

This update brings rich semantic hospitality to schema.org, which itself has been overwhelming adopted, to varying degrees, throughout the hospitality industry. Nearly all major hotel brands and OTAs (Online Travel Agencies) currently include at least one schema.org object in their online platforms, with some brands leading the pack with a wide variety of relevant types and properties, inlcuding Marriott and Wyndham Extra Holidays.
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Google Now Supports Critic Reviews for Local Businesses

Yesterday Google updated its structured data documentation on reviews to include guidelines and code specifications for the creation of critic reviews for local businesses, along with a number of other, smaller changes.

Exactly one year earlier Google announced support for critic reviews in the Knowledge Graph (at launch restricted to reviews of movies), and provided specifications on marking up critic reviews. However, these specifications vanished in Google's big update to their structured data documentation in May 2016.

Yesterday's update brings information on critic reviews back, and is now rolled into the reviews data type page. Like all other Google structured data-powered features, use of specified schema.org types and properties is required to be eligible for this type of rich result.
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What's New with Structured Data and Markup?

June 27, 2016
What's New with Structured Data and Markup?

I'm just back from Seattle, where I had the pleasure of speaking at yet another sold out SMX Advanced. The topic of my talk was "What's New with Markup and Structured Data", where I reviewed recent search engine-facing changes relevant to structured data, structured data markup, knowledge bases and other aspects of semantic search. When […]

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Rich Cards and Google's Structured Data Restructuring

May 19, 2016
Rich Cards and Google's Structured Data Restructuring

On 17 May 2016 Google rolled out a number of changes to how the search engine handles structured data on the web. Among the most important of these changes are the introduction of a new rich results type, Rich Cards; the complete restructuring of its documentation about structured data; and the addition of a new […]

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Google Structured Data Testing Tool Updated

May 13, 2016
Google Structured Data Testing Tool Updated

The Google Structured Data Testing Tool has been given a makeover, as noted yesterday by Kenichi Suzuki on Google+. In addition to updating the Testing Tool, Google has also published a help page on Google Developers describing the features of the Testing Tool and how to use it.

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"Top Stories with AMP" Added to Google Structured Data Site

February 24, 2016
Top Stories with AMP Added to Google Structured Data Site

Concurrent with its announcement that Accelerated Mobile Pages (AMP) articles are now available in the search results, Google has added a new page to the Structured Data section of the Google Developers site: "Top Stories with AMP". This now joins "Live Blogs" in the section titled "Promote Content using Carousels". This comes on the heels […]

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Google Now Supports JSON-LD for Product and Review Rich Snippets

February 3, 2016
Google Now Supports JSON-LD for Review and Product Rich Snippets

Google Webmaster Trends Analyst John Mueller announced today on Google+ that Google is now supporting JSON-LD "for Reviews and Products structured data markup." Until today the generation of review and product rich snippets in Google search results required either microdata or RDFa. Unlike these two inline structured data markup syntaxes, JSON-LD can be placed anywhere […]

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Google Releases Long-Awaited Knowledge Graph API

December 18, 2015
Google Releases Long-Awaited Knowledge Graph API

In a Google+ post on Wednesday Freebase announced that the Google Knowledge Graph Search API was now available. Freebase, in announcing the closure of Freebase in December 2014, promised that a Knowledge Graph API would be made available as replacement for the Freebase API and widget. The Freebase API and widget will remain available for […]

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Google Article Rich Snippets Guide Updated for AMP

December 11, 2015
Google Article Rich Snippets Guide Updated for AMP

SEO strategist Kyle Sutton of ClickSeed noted today on Google+ that Google's guide to markup properties for article rich snippets* on the Google Developers site has been considerably expanded, and that this revision was doubtlessly "in preparation for the launch of AMP [Google's Accelerated Mobile Pages project] next year." He goes on to note that […]

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Google Using schema.org for Local Business Information

December 5, 2015
Google Using schema.org for Local Business Information

Google is now piloting a program that allows local business owners to provide information about their business by using schema.org. By providing with a mix of required, recommended and optional properties with values for the schema.org LocalBusiness class, a business can now provide Google with information about things like the business's name, address, telephone number, […]

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