Bing announced on their Webmaster Blog that users are now able to "connect" their official social pages to a corresponding verified site in Bing Webmaster Tools. In addition to the announcement Bing has also published a "how to" page on Connected Pages.
Once a page has been successfully connected to a verified site, Bing Webmaster Tools will then allow webmasters too see "an overview of how many impressions and clicks you are getting not only for your main website, but also for each of these connected pages."
At first blush this may seem like Bing is taking a page out of Google's book, where various methods can be used to establish the ownership of sites connected through a Google+ Profile or Page.
However, despite their liberal use of the word "verify" these connected pages aren't really robustly verified in the sense that, say, a website is connected to a Google+ Page by using rel="publisher" (which is why I keep using the word "verify" in quotation marks).
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Tagged as:
Bing,
Webmaster Tools
schema.org was launched in June 2011, and for many search marketers this launch introduced them not only to the initiative itself, but to the world of structured data and its accompanying terminology.
The vocabulary surrounding schema.org is old hat for semantic web developers, but for the rest of us the terminology associated with the world of structured data is often confusing, frustratingly nuanced or downright opaque.
That SEOs and others have mangled words when discussing schema.org and related technologies is entirely understandable. I've had a consuming interest in "semantic SEO" for the past five years, and I still encounter plenty of difficulty in expressing myself correctly when discussing matters related to schema.org.
But having made the effort to get a better grasp of the terminology used in this realm, I can assure you that making this effort yourself will result in a better understanding of the technologies you're referencing.
In that spirit I've laid out here as best I can some of the core vocabulary related to schema.org: I hope you find it helpful, and I welcome any corrections or suggestions on how the definitions and examples provided can be improved.
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Tagged as:
Microdata,
Microformats,
RDFa,
schema.org,
Structured Markup
