Hi Bing, how's it going?
Pretty well, I think.
I was really happy to learn in October 2015 that Bing had started turning a profit. Competition in the search engine arena is vital, as it provides search engines with an incentive to innovate and, more importantly, ensures that search engines will endeavor to win over users by returning the most useful and relevant search results they possibly can.
But Bing also understands that sometimes it's in their best interests and that of their users to work cooperatively with their competitors to align on standards and best practices.
Dan Brickley of Google announced a major new release of schema.org today, bringing with it some fairly groundbreaking updates to the hotel and accommodation vocabulary. Dubbed “makemake,” schema.org version 3.1 integrates the work of Martin Hepp and Hepp Research GmbH with the existing hospitality schemas, constituting the most significant update for the hospitality industry since the initial releases of schema.org.
This update brings rich semantic hospitality to schema.org, which itself has been overwhelming adopted, to varying degrees, throughout the hospitality industry. Nearly all major hotel brands and OTAs (Online Travel Agencies) currently include at least one schema.org object in their online platforms, with some brands leading the pack with a wide variety of relevant types and properties, inlcuding Marriott and Wyndham Extra Holidays.