On 12 June Google introduced a new section on its Developers site, Media Actions. These actions "enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant." This Media Action page, which replaces both the Music and TV and Movies Google Search feature guide pages, is chiefly a pointer to a new section on Google Actions.

At this time Google cautions that "these solutions are for partners only", and that publishers who want "to create Actions using these solutions" need to request access.

This is a significant change to how Google employs structured data for audio and video content, which has chiefly been used to generate rich results in the search engine result pages (SERPs). Now Google is leveraging structured data to facilitate users' ability to launch media content directly, both from traditional search results and from Google Assistant (the latter powering Google Home and voice search on Android mobile devices).
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Tagged as: Google Assistant, JSON-LD, schema.org, Structured Data

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